


RASTER: Not Scalable | VECTOR: Infinitely scalable

Print Format Usage
Joint Photographic Experts Group * Raster Based
Pros
√ Can be printed at 300 dpi
√ Universal format
√ 24-bit color scheme
Cons
X Not scalable
X Does not handle text well
X Does not support transparency
Best use for: Photography, Websites, Blogs, Powerpoint Presentations, Invoices, Word Documents, Letterheads, Email Signatures, Social Media, App Development.
Tagged Image File Format * Raster Based
Pros
√ Suitable for high quality print
√ Great for photographies
√ Supports transparency
√ Can be editable
Cons
X Not scalable
X Large file size
X Can take long to open
X Not widely supported by web
Best use for: Photographies
Portable Document Format * Vector Based
Pros
√ Suitable for print
√ Easy to share
√ Editable & scalable
√ Universal format
√ Supports transparency
Cons
X Some browsers don't support this format
X Specific software is required for editing
Best use for: Filling Forms, Stationery, Embroidery, Websites, Blogs, Presentations, Social Media, etc. Use it for print materials such as - billboards, business cards, posters, brochures, stickers, labels, as well as - clothing, swag and so on.
Encapsulated PostScript * Vector Based
Pros
√ Great high quality print
√ Editable
√ Scalable
√ Universal format
Cons
X Does not support transparency
X Large file size
X Professional software is required
Best use for: Great format to send to printers, developers, or designers. Use it for print materials such as - billboards, business cards, posters, brochures, stickers, labels, as well as - clothing, swag and so on.
Adobe Illustrator * Vector Based
Pros
√ Suitable for print
√ Editable & scalable
√ Supports Transparency
Cons
X Does not Support transparency
X Professional software is required.
X Not universal format
Best use for: Original file modifications.

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