DIGITAL FORMATS

All Monitor screens display colours different. 
RGB and HEX:  Systems used combining ¨red, green & blue¨ to make more colours, so they can be rendered onscreen. 
RASTER: Not Scalable | VECTOR: Scalable
Digital Format Usage
PNG
Portable Network Graphic  * Raster Based
Pros
Suitable for web
Lossless compression
Sharp logo display
​​​​​​​ Universal format
Supports Transparency
Cons
Not scalable
​​​​​​​Supports only RGB mode
Larger size than PNG, JPG or GIF
Best use for:  Online Shops, Websites, Blogs, Powerpoint Presentations, Invoices, Word Documents, Email Signatures, Social Media, App Development.
GIF
Graphics Interchange Format  * Raster Based
Pros
Suitable for web
Suitable for banner ads
Supports animation
 Small file size
Supports Transparency
Cons
X Not scalable
​​​​​​​X Low resolution
X Limited to 256 colours
X Low transparency compared to PNG-24
Best use for: Animated Graphics / Logos
Joint Photographic Experts​​​​​​​​​​​​​​ * Raster Based
Pros
​​​​​​​ Supports 24-bit color
Universal format
Good for web at 72 dpi
​​​​​​​
Cons
Not scalable
Does not handle text well
X Does not support transparency

Best use for: Photography, Websites, Blogs, Powerpoint Presentations, Invoices, Word documents, letterheads, Email Signatures, Social Media, etc
PDF
Portable Document Format * Vector Based
Pros
Good for web
Easy to share
Universal format
Editable & scalable
 Supports transparency
Cons
X Some browsers don't support this format
Specific software is required for editing
Best use for: Filling Forms, Stationery, Embroidery, Websites, Blogs, Presentations, Social Media, etc 
SVG
 Scalable Vector Graphics * Vector Based
Pros
Small file compared to PNG or JPG
Suitable for web
Editable & Scalable
Supports Animation​​​​​​​
Supports Transparency
Cons
X Not compatible with all browsers
Professional software is required
X Not recommended for complex images
Best use for: Original file modifications.​​​​​​​
click on the link below to read more about print formats.

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