Based on the printing surface - If its a matte (uncoated) or a shinny (coated) paper; as well as an specific material type, like: a cardboard, plastic, wood, glass, etc; The color can have a slightly different shade when its printed.
CMYK: (Cyan, Magenta, Yellow, Black) 4-colour printing process.
Pantone: A universal color coding system used by designers and print companies to have an exact match and ensure consistency.
*Note - Tiffany & Co created their own custom made formula color known as Tiffany Blue.
Black: Can be easily produced on merchandise, when embossing, laser cut, signage or within single colour documents.
White: Can be used on coloured / dark backgrounds.
Click on the button below to read about the different printing techniques, this will give you a better knowledge how print can be used to stand out.